A blog is a website that compiles texts or articles by one or more authors chronologically, and usually, in each article, readers can write their comments and the author can respond to them so a dialogue can be established. The design of each blog is specific for personal, journalistic, commercial, corporate, technological, educational fields.
Blog History, Evolution and Today
Before blogs became popular, users were communicating with each other through digital communities such as USENET, mailing lists, and BBS. In the 1990s, programs such as WebEx were developed to create, organize and manage Internet forums, enabling users to communicate collectively.
Before the 2000s, the blog system was used as an online diary that created developments regarding people’s personal lives. When Webring’s open pages were made up of members of the online newspaper community, Justin Hall was considered the first person to write his personal blog since he was a student at Swarthmore University.
Another example of how online logs are used is Finger Protocol. John Carmack created an online diary using this protocol. One of the first blogs was the Kibo Personal Website managed by USENET.
Corporate or personal websites often have news or article sections on their home pages, sorted by date and archived by year.
The first blogs were an updated version of various websites, but since tools were developed to facilitate the production and editing of published and sequential articles, blogs have become more used not only to people with technical knowledge but also to people who create their personal blogs.
Nowadays, it is easier to start or manage a blog based on the development of browser-based software. In addition to web services that offer private blog services, a personal or corporate blog site can be created and managed on private servers offered by hosting companies that are popular in the market.
The first popular American blogs were published in 2001, and one of them was Andrew Sullivan’s own personal blog. In 2002, blogging technology became more popular and manuals focusing on technique began to appear.
Today, blogging is one of the most popular services on the Internet for international companies as well as famous singers, actors. Among the most popular blog servers used are Blogger and WordPress.
Usually, readers can comment on the content they read on each blog post and it can be posted after it has been approved by an administrator. However, there are also blog designs that do not allow all Internet users to post comments.
The design or operation of a blog can be created regularly and allows anyone to express their opinions. This is considered a collaboration tool that allows others to make content on the web available to others.
American writer Jorn Barger was the person who coined the term weblog in 1997 and defined it as accessing the web.
Blog, the short form of the term weblog, was defined by Peter Merholz in 1999. The term blog was defined as editing someone’s blog or adding a message to someone’s blog. This term was also accepted as both a noun and a verb.
In 2001, Dave Winer defined the blog differently. He stated that this definition was made by a person and not by an organization. He also stated that it is non-printable, frequently changeable, inexpensive to manufacture, and accessible from any browser. Finally, he said that no weblog system is isolated and related to the world and easily connects people on the web because of their common interests.
Blogs can be collaborative, identifiable, interactive, paid, or free. It is developed depending on the type of environment and wishes of this person or institution.
A collaborative structure accepts comments from other Internet users on the topic, but these comments are managed by the blogger who manages the structure. A descriptive structure allows who can post comments. This type of environment is restricted, but public and visible to other web users.
An interactive medium contains a multimedia element, such as video or audio, that serves other websites. This allows easier access to content by increasing user interaction. A free media type refers to websites that do not contain any type of advertising. However, there may be types of advertising created by many companies or individuals in the paid environment.
How to Create a Blog?
There are tools that are free and do not need high technical knowledge to create a blog, allow to manage all content and edit, delete or rewrite articles, as well as manage comments from readers.
Nowadays, anyone can create and manage a personal blog through systems created for users with both basic knowledge and professional knowledge.
There are two basic types of media for creating a personal or corporate blog. The first is software that offers a complete hosting solution and allows you to create, edit and manage a blog directly on the server. The second is the systems that allow the content to be managed only through the creator platform, but contain the hosting company’s advertisement.
CMS (Content Management System), which includes many paid or free themes or plugins, can be used in both media types. Full hosting companies provide guarantees for values such as uptime and protect your site against potential online attacks, but have monthly or annual fees for the services.
The most popular CMS system, WordPress infrastructure, can be installed on the webserver offered by a Bluehost quality hosting company to create a blog. Or, a free blog can be created under certain conditions using FreeHosting or InfinityFree systems, which provide a free service.
The biggest advantage of a complete hosting service is that it allows full control over the functionality the content will offer, making it possible to fully adapt it to the needs of the site or even combine it with other types of content.
Blog Management and Security
The people who will share their knowledge on their blog should control the development of products and services to coordinate their content, encouraging findings, and test new ideas.
So, having a blog is a place where services, skills, experiences can be demonstrated, so it must create security for users. The security of the users is provided by the SSL certificate of the blogs to be visited in web browsers. Whether it’s a personal website or a shopping website, security is important for users.
Writing content directly on a blog to provide interactivity, interest, and information for users is not only necessary but also allows users to comment on relevant content. Thus, the resulting information exchange will provide an important resource for many users on the Internet.
Written content is indexed and ranked on many other platforms, especially Google, by selecting relevant keywords by search engines. Thus, the contents are displayed quickly on the web.
Quality blog content will create a more interactive resource through user comments and will be shown as a reference on the web. Therefore, the level of visibility in search rankings will improve thanks to the reference links to be given in search engines such as Google.
The purpose of a blog website is not only to publish articles but also because of the way the content is written, there are many types: personal, micro, corporate, educational, or multi-user.
Personal blogging is the most traditional and widespread type that produces content related to information obtained from any source or solving problems encountered. In this genre, people, in particular, use their official names and surnames.
Websites with this type of infrastructure generally explain the usual situations as they are and offer content that includes speech type as a grammatical structure. In short, it is the simplest way to describe the relevant content that visitors are looking for.
Micro blogging is considered as the platform where small digital content is created and published on the Internet.
A corporate blog is private and only serves a specific purpose. It is used externally for marketing, branding, or public relations to improve an organization’s communication and culture.
An educational blog consists of content that allows students to adapt the material to their conditions for better learning. These types of websites aim to learn actively, critically and interactively, by allowing communication between teachers and students.
The multi-user blog type consists of many users rather than a single blogger, and the content is published by one or more authors. They are similar to Internet forums but have certain limitations.
Blogs serving a specific purpose can be classified under different categories.
Vlog: If a website contains only video content, it is called a vlog.
Linklog: If a website contains only links to the target, it is called a linklog.
Sketchblog: If a website contains sketches or architectural drawings, it’s called a sketchblog.
Photoblog: If a website contains content consisting only of photographs, it is called a photoblog.
Tumblelog: If a website contains text messages or mixed media types, it is called a tumblelog.
Typecastblog: If a website contains content that is typed and then scanned, it is called a typecastblog.
Phlog: If a website contains content that is included in the Gopher protocol, it is called a Phlog.