What is Nokia Corporation?

Nokia started on May 12, 1865. It is in Espoo, Finland. The main office is in Keilaniemi. It is the world’s third biggest mobile phone maker.

It is also a top telecommunications company. Because of this, it is a famous brand in and outside the European Union.

History and Foundation Story of the Nokia Company

Nokia Group produced its first mobile system in 1982. They called this system Senator. However, increasing demand necessitated infrastructure.

Therefore, they created base stations and transmission equipment. They then announced new standards to the public. These standards were also opened up to international competition.

As a result, they launched the Mobira Talkman in 1984. Demand for this portable phone was high in the Scandinavian markets. In fact, this demand extended as far as the US and the UK.

Furthermore, the need for lighter phones triggered technological innovations. For example, after the 9.8 kg Senator, they reduced the weight to under 5 kg. Thus, the weight was halved in two years.

Nokia introduced the Mobira Cityman in 1987. This model weighed only 800 grams. Ten years later, the Nokia 3110 was released. This phone weighed only 146 grams. Consequently, costs fell and phones became commonplace.

Initially, in 1991, cell phones were an elite product. At that time, there were only 15 million users. However, by 1996, this number reached 135 million. In fact, they surpassed landline phones in many countries.

Unfortunately, Nokia tied its fate to Windows Phone. Two years later, it sold its mobile business for 5.44 billion euros. The company continues to produce network equipment.

However, the former leader fell behind Apple and Samsung. Under Elop’s leadership, market share and stock value declined.

In 2011, they chose Windows Phone over Android. This was a controversial decision. As a result, market share, which was 40% in 2007, fell to 15% and to 3% in smartphones.

Nokia Group

Nokia is a world leader in mobile communications. It also sets the quality rules for mobile phones.

For example, it has data, colors, and ringtones. The company makes new products that connect people. These are mobile phones and other devices.

It also has cameras, games, and media tools. It also makes products for business use.

Also, it gives help to companies and operators. It provides them with equipment and answers. Lastly, it cares a lot about people and the planet.

Infrastructure

Nokia also makes parts for mobile phone networks. It also gives out old-style voice phone gear.

It also has ISDN and fast Internet service. Work radios and voice systems using IP are also sold.

It even has other things like a line of satellite receivers. Also, it makes mobile talk gear for all big markets.

For example, it works with TDMA, GSM, CDMA, and W-CDMA rules. Nokia has about 20 manufacturing sites in nine countries.

One of these countries is Germany. It also has a place in Manaus, in the Amazon Rainforest. Lastly, on April 1, 2007, it got a new name: Nokia Siemens Networks.

Nokia’s Market Share Decline After 2011

Nokia sold fewer phones after 2011. This happened for a few reasons. These reasons are all connected. Also, the phone market changed very fast. Because of this, the company could not compete well.

The main reason was a choice Nokia made. The company teamed up with Microsoft. It also started using Windows Phone software. But this choice was a mistake. So, the good results they wanted did not happen.

This plan tried to make Nokia different. It was mainly to fight Android and iOS phones. But this plan did not work as planned. In the end, it made fewer people want to buy Nokia phones.

Windows Phone did not have many apps. This was very important to phone buyers, because people wanted lots of apps. But, this problem made the phone less good. So, it did not match what people wanted.

Apple and Android companies quickly made many new phones. Because of this, Nokia had a hard time. It did not give people the choices and features they expected. Also, Nokia was late to make smartphones.

Nokia was slow to see why touchscreens mattered. It was also slow to see why easy-to-use phones mattered. But by that time, other companies were already selling well. So, Nokia sold fewer phones.

Apple’s iPhone and Samsung’s phones had new hardware. They also focused a lot on making the phone easy to use, which changed the market. But, Nokia did not change to these new ways fast enough. So, it fell behind other companies.

Shifting Perceptions of the Brand

What people thought about Nokia was also important. The brand was once a top phone maker. But later, people saw it as old-fashioned. Because of this, people did not want it as much. So, it fell behind its competitors.

Nokia did not create new things. It also did not change quickly with the market. So, people started to lose trust in the brand. At the same time, new companies came up with new ideas.

They offered new phone designs. Because of this, Nokia’s good name was hurt, and it sold fewer. Its importance in the market also became smaller.

Last, problems inside Nokia also hurt it. Choices by bosses and the company being slow to change were significant issues. So, the company could not keep up with the new market.

Also, it had a hard time focusing. It had too many products, like old phones and internet equipment. This made its smartphone work more weakly. So, it did not get a strong place in the market.

In short, evil plans led to the drop. There were also problems when it used new technology. Changes in what people thought also led to it. Issues inside the company made all of this worse.

Conclusion

Nokia’s story is fascinating. First of all, it was the first mobile phone maker.

But, after a while, it faced a shrinking market. This change shows how fast the phone industry moves. It also shows how quickly the field has changed.

Nokia was once a leader in mobile phones. But, the problems it had came from some significant plan errors.

Most of all, the team-up with Microsoft was a key move. Also, picking Windows Phone as the central system was wrong. In the end, these choices hurt the company.

Rivals like Apple and Samsung grew very fast. They used new technology. They also changed to what people wanted. But Nokia did not keep up with this shift.

Because of this, it had a significant drop in sales. So, the famous brand had a hard time. It started to be thought of as old in the quick market. This caused people to see it less favorably.

Nokia still works a lot in network gear. It is also essential in phone systems.

But the company’s history is a warning story. It shows why being quick to change is essential, most of all in business. It also shows the need always to make new things.

These new things must match what people want to buy. We can learn key things from what happened to Nokia. These lessons can help other companies later.

They can lead them in the shifting tech world. They also help them change to what people expect.